There are roughly 60 days remaining until Monterey Car Week, the annual gathering at which luxury manufacturers reveal cars that 99% of the human population will never afford and roughly 200 buyers will fight to the death over. This year, Lamborghini is bringing what may be the most rebelliously non-electric supercar reveal of the decade: the Revuelto SV. A 6.5-litre naturally-aspirated V12, three electric motors, an estimated 1,184 horsepower, and a Super Veloce badge that has been quietly dormant since 2019. Sant’Agata Bolognese is, as ever, refusing to read the room.
It is, in fairness, the right not to. February’s announcement that Lamborghini was cancelling its first electric vehicle — the Lanzador, a 2+2 grand tourer concept first shown in August 2023 — attracted the sort of headlines normally reserved for political resignations. “Close to zero” interest, CEO Stephan Winkelmann told The Sunday Times. EVs, he later clarified to Autocar, are “an expensive hobby.” The Lanzador has now been pushed back to “after 2030,” which in supercar-product-planning terms is the same as saying “never.” The next-generation Urus, due 2029, will also be plug-in hybrid rather than electric. Lamborghini’s official position is now that its first proper EV will arrive only “when the time is right,” which is corporate Italian for “when our customers stop buying $700,000 V12s.”
The Revuelto, since you ask, is selling magnificently. Sant’Agata reported record annual sales in 2025, with the V12-PHEV Revuelto and V8-PHEV Temerario between them clearing the order books for 2027 already. Pricing for a base Revuelto in the United States starts around $604,000 and routinely climbs past $800,000 with options. The Temerario sits in the high-$300,000 range and is on a 12-month-plus waiting list. The Urus, the brand’s volume model, continues to mint cash. Lamborghini has, by a comfortable margin, the most profitable supercar lineup it has ever sold — entirely without an electric vehicle, while every competitor scrambles to justify one.
The Revuelto SV is the next escalation. Spy photographers caught it testing at the Nürburgring in April with a “Attenzione Macchina Veloce” livery (Italian for “Caution: Fast Car” — you have to love a brand that announces a stealth prototype with a sign on it). The standard Revuelto already produces 1,001 hp from its V12 plus three electric motors. The SV is expected to push beyond 1,184 hp via lightweighting, revised aerodynamics with a properly aggressive fixed rear wing, recalibrated suspension, and — critically — a renewed bid for the Lamborghini-held Nürburgring Nordschleife production-car record of 6:44.97 set by the Aventador SVJ in 2018. The Mercedes-AMG ONE took that title with a 6:29.09 in 2024. Sant’Agata would like it back, and the SV badge has historically been the company’s chosen instrument for getting it.
The context, against which all of this lands, is exquisite. Ferrari’s first EV, the Elettrica, was revealed in October and has produced one of the most divisive design debates in the brand’s history. Porsche has hybridised the 911 GTS and is wrestling with the second-generation Macan EV’s slower-than-projected sales. Bentley pushed back its first EV. McLaren has been bought, sold, and reorganised twice in two years while figuring out its electrified roadmap. Aston Martin’s first EV has been delayed to 2027 then 2028 then “later in the decade.” Lamborghini, meanwhile, is the only one of the lot whose strategic patience has aged like a Brunello. Winkelmann committed Lamborghini to hybrid-only by 2024, then said the EV could wait until customers asked for one. They haven’t. The supercar buyer, it turns out, wants a V12.
The forward-looking takeaway is that 2027 is shaping up to be the year supercar makers stop pretending and start celebrating. Ferrari will continue to sell its V12 12Cilindri at $415,000 a copy alongside whatever electric experiment it commissions next. Aston Martin will keep building V12 Vanquishes for as long as the engine survives Euro 7. Pagani won’t go near a battery. Koenigsegg’s twin-turbo V8 just won the Nardo top-speed crown. And Lamborghini, with the loudest V12 in the room, will unveil the Revuelto SV at Monterey, sell every one before the press embargo lifts, and quietly raise prices for the 2028 model year. The Super Veloce is back. The expensive hobby, mercifully, is not.
